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    NVIDIA Unveils Cutting-Edge AI Innovations and Expanded Gaming Ecosystem at Gamescom 2024

    Cologne, Germany – At Gamescom 2024, the world’s largest gaming expo, NVIDIA set a new benchmark for gaming technology with a series of groundbreaking announcements. The tech giant introduced its pioneering digital human technology with an on-device small language model, unveiled 20 new RTX-powered games, and revealed a significant partnership with MediaTek to extend G-SYNC technology to a broader range of monitors.

    NVIDIA’s showcase included the debut of its digital human technology in the form of a game tech demo titled Mecha BREAK. This demo highlights the company’s progress in integrating sophisticated AI-driven characters into gaming environments. The announcement also celebrated a major milestone: the release of 600 RTX games and applications, further solidifying NVIDIA’s dominance in the realm of high-performance gaming. In addition, NVIDIA introduced new titles for GeForce NOW, enhancing its cloud gaming service.

    The partnership with MediaTek aims to democratize advanced G-SYNC display technologies, making them accessible to a wider audience of gamers. This collaboration promises to elevate the visual experience by integrating G-SYNC technology into more monitors, ensuring smoother gameplay and improved visual performance.

    Gamescom, which takes place annually in Cologne, Germany, serves as a platform for the latest advancements in the gaming industry. In a landmark moment at Gamescom 2018, NVIDIA’s founder and CEO, Jensen Huang, unveiled the RTX graphics technology, which revolutionized real-time ray tracing and AI in gaming, setting new standards for graphics performance.

    With these new developments, NVIDIA continues to push the envelope of gaming technology, providing gamers with unparalleled experiences and driving the future of interactive entertainment.

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