UEFA, renowned for its globally cherished football tournaments, prioritizes safeguarding its media rights against unauthorized streaming, crucial for sustaining football’s financial ecosystem from grassroots to professional levels. Collaborating closely with Meta, UEFA enhances its efforts to combat piracy on social media platforms, where the challenge of policing vast audiences is daunting yet essential.
Meta’s upgraded ‘Rights Manager’ tool, bolstered by recent advancements, enables UEFA to pinpoint and thwart piracy sources effectively. Notably, Meta has introduced safeguards preventing new accounts from livestreaming, a preemptive measure to curb piracy during UEFA EURO 2024 and beyond. These initiatives underscore a concerted effort by UEFA and Meta to set industry standards in combating online sports piracy through proactive measures and ongoing technological enhancements.
Guy-Laurent Epstein, UEFA’s Marketing Director, emphasized, “Stopping online piracy remains UEFA’s top priority, crucial to safeguarding football’s financial foundation. Meta’s collaboration in this ongoing battle is instrumental, and we anticipate further strides in this partnership.”
Mark Fiore, Meta’s Director & Associate General Counsel, IP, affirmed, “Our collaboration with UEFA ahead of UEFA EURO 2024 marks a significant step in our anti-piracy strategy across Facebook and Instagram. We are committed to leveraging advanced technologies like Rights Manager and refining enforcement protocols to protect content creators and users alike.”
The alliance between UEFA and Meta exemplifies effective industry collaboration, showcasing the potential of shared expertise and proactive engagement to mitigate the challenges of online piracy in live sports broadcasting.
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