Meta Platforms Inc.’s WhatsApp has reached a significant milestone, surpassing 100 million monthly active users in the United States. This achievement marks a notable shift in a market traditionally dominated by Apple Inc.’s iMessage and conventional SMS texting.
The messaging app is experiencing robust growth, with its daily user base expanding at a double-digit rate. This surge in popularity indicates that WhatsApp is successfully establishing itself as a key player in the U.S. messaging landscape, bridging the gap between the “blue bubbles” of iMessage and the “green bubbles” of traditional text messages.
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