As we navigate the latest shifts in volatile global markets and delve into the key voter demographic influencing the upcoming US presidential election, we begin with a groundbreaking revelation involving tech giants Google and Meta.
In an exclusive report, the Financial Times reveals that Google and Meta orchestrated a covert agreement to target advertisements at teenagers, specifically Instagram ads on YouTube, in contravention of Google’s own regulations regarding minors’ online privacy.
According to documents reviewed by the Financial Times and sources familiar with the situation, Google undertook a marketing initiative for Meta aimed at promoting Instagram to 13- to 17-year-old YouTube users. The campaign strategically targeted a user segment classified as “unknown” within Google’s advertising framework, a category known to predominantly include individuals under the age of 18.
The internal documents indicate that measures were implemented to obscure the true nature of the campaign, effectively bypassing Google’s stringent policies that prohibit the personalization and targeting of ads to minors. These policies explicitly forbid serving ads based on demographic characteristics and outlaw any form of “proxy targeting” that circumvents established guidelines.
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