Meta Platforms Inc. has announced the discontinuation of CrowdTangle, a transparency tool acquired by the company in 2016. The decision marks a significant shift in Meta’s approach to managing content transparency on its social media platforms, including Facebook, Instagram, and WhatsApp.
CrowdTangle was widely recognized for its role in aiding investigations into the spread of disinformation and hate speech, offering invaluable support for transparency and accountability. This tool allowed researchers and journalists to track and analyze how content disseminated across Meta’s platforms, providing insights that were crucial for understanding and addressing harmful online behavior.
Despite Meta’s historical commitment to supporting CrowdTangle, the company has now introduced a replacement called the Meta Content Library. Meta claims that this new service is an improved version, but it has raised concerns due to restrictive access policies and limitations on how data can be used.
The Meta Content Library is only accessible to individuals affiliated with academic institutions or nonprofit organizations with a focus on scientific or public interest research. This restrictive access excludes commercial news organizations, and there is uncertainty about whether nonprofit newsrooms, such as the Bureau of Investigative Journalism, will be granted access. Furthermore, organizations that do qualify have reported significant delays in gaining approval for use.
Additionally, the Meta Content Library imposes strict limitations on the type of data that can be published. Users are prohibited from sharing personal data and can only publish “research outputs” like graphs and tables. This restriction effectively prevents the publication of detailed reports on individuals who may be involved in spreading harmful misinformation or inciting violence.
Journalistic accountability relies heavily on the ability to expose and address wrongdoing, particularly when it occurs on major social media platforms. The new limitations imposed by Meta are viewed by many as a deliberate attempt to obscure harmful activities and hinder investigative efforts.
Despite these challenges, journalists remain committed to uncovering and reporting on the misuse of Meta’s platforms. The company’s decision to phase out CrowdTangle and implement restrictive measures on its successor has eroded confidence in Meta’s dedication to transparency and accountability.
As a result, Meta is likely to face criticism for prioritizing corporate interests over public good. The move underscores a growing perception that Meta, like many of its competitors, is more focused on protecting its bottom line than on fostering a safer, more transparent online environment.
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