The UK’s Competition and Markets Authority (CMA) has officially accepted Meta’s revised proposals to change how it uses customer advertising data on Facebook Marketplace. The social media giant’s decision follows concerns that its data practices were giving it an unfair edge in the market.
Earlier this year, Meta committed to making significant changes in response to these claims. Previously, businesses that competed with Facebook Marketplace but advertised on Meta platforms could opt out of having their data used to enhance Marketplace services. Now, after consulting with the broader advertising sector, Meta has agreed to take further steps to limit its use of this data.
Under the new commitments, advertisers’ data will no longer be used to improve Facebook Marketplace unless they specifically choose to opt in or opt out. This shift offers an additional layer of control for advertisers and aligns with the original pledge’s objectives.
The CMA expressed confidence in the revisions, stating, “The changes go above and beyond the original commitments and ensure that no advertisers will be disadvantaged.” As a result, the CMA has approved Meta’s updated proposals.
This development marks a significant move in addressing concerns over data usage and competition in digital marketplaces.
Related topics:
What Is the Most Advanced Form of Deep Learning Image Synthesis?