Vodafone Group (VOD.L) announced on Tuesday a significant enhancement to its strategic alliance with Alphabet Inc. (GOOGL.O), entering a ten-year partnership valued at over $1 billion. This collaboration aims to deliver Google’s cutting-edge generative AI-powered devices to customers across Europe and Africa.
Under this agreement, Vodafone plans to broaden access to Google’s AI-driven Pixel devices, leveraging its expansive 5G network throughout Europe. The company also reiterated its commitment to promoting the Android ecosystem as part of this initiative.
The move comes amid intensifying competition among global technology firms to attract customers eager to upgrade their smartphones with the latest generative AI features. Major players, including Apple (AAPL.O), Google, and Samsung (005930.KS), are racing to provide innovative visual, text, and audio capabilities powered by artificial intelligence.
As part of this expanded partnership, Vodafone will introduce Google One AI Premium subscription plans, featuring Gemini Advanced, in select markets by 2025. Additionally, the telecommunications giant will integrate Google Cloud‘s enterprise-ready AI platform into its operations.
This collaboration places Google in a competitive position within the AI landscape, where it faces formidable rivals such as OpenAI, supported by industry giants like Microsoft (MSFT.O) and NVIDIA (NVDA.O).
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