The competition in the race to develop the iPhone equivalent in the realm of artificial intelligence (AI) is intensifying, with technology startup Rabbit unveiling its contender. Rabbit presented the Rabbit r1, a small, walkie-talkie style device designed to utilize “AI agents” for executing tasks on behalf of users. Priced at $199, the Rabbit r1 enters the market as a more affordable competitor to existing AI-first devices. The device operates without screens or app-based operating systems, employing natural language interactions. This move reflects a growing trend in portable AI-first devices designed to enhance user experience. Rabbit’s r1 faces competition from the Humane Ai Pin and Meta and Rayban smart-glasses. The increasing integration of AI, particularly large language models (LLMs), is prompting notable tech investors, like OpenAI‘s CEO Sam Altman, to explore new possibilities in the AI hardware domain. Altman is reportedly in discussions with Jony Ive, the designer of the iPhone, to collaborate on a separate AI hardware project. Rabbit, backed by $30 million in funding led by Khosla Ventures, is betting on its new AI system, a “large action model,” to stand out in the competitive landscape. This model is distinct from large language models like ChatGPT, as it is trained on graphical user interfaces, enabling it to navigate interfaces and execute actions in the real world. The Rabbit r1 requires users to sign into their accounts via Rabbit’s web portal, with AI agents running on external servers to carry out actions. The company emphasizes user privacy, assigning each user a dedicated and isolated environment on secure servers. While the hardware market for AI-first devices is expanding, some experts question the necessity of new devices, suggesting that consumers may not require separate devices as intelligent phones already meet their needs. OpenAI’s Altman has expressed the vision of incorporating increasingly agential capabilities directly into software, potentially eliminating the need for additional AI-first hardware. However, concerns about the potential risks associated with powerful agential AIs, as highlighted by the Center for AI Safety, raise questions about the societal impact of relying on complex networks of interacting AI agents with potentially dangerous goals. Altman and OpenAI have acknowledged the importance of moving cautiously in developing AIs with real-world actions to address safety concerns.