Qualcomm announced on Tuesday a collaboration with Alphabet’s Google to integrate AI voice assistant technology into the automotive sector. The partnership combines Qualcomm’s chips with Google’s software, enabling automakers to develop their own AI-powered voice assistants. This technology will allow automakers to create custom voice systems that operate independently of a driver’s smartphone.
Qualcomm, traditionally known for powering mobile devices with Android, has expanded into the automotive industry with its chips, now used by automakers like General Motors for dashboard and automated driving systems. The new collaboration will involve creating a version of Android Automotive OS that functions seamlessly on Qualcomm chips. Unlike the familiar Android Auto, which mirrors phone apps onto a car’s display, Android Automotive OS works behind the scenes to manage a vehicle’s computing systems.
Nakul Duggal, Qualcomm’s automotive group manager, emphasized that the closer integration with Google will reduce confusion and streamline the customer experience. Previously, the two companies worked together but approached clients independently.
In addition to the Google partnership, Qualcomm also introduced two new chips: the Snapdragon Cockpit Elite for dashboard systems and the Snapdragon Ride Elite for autonomous driving features. Mercedes-Benz has announced plans to incorporate the Snapdragon Cockpit Elite chip into future vehicles, although details on when and which models will use the technology were not specified.
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